In 2018-2019 I had the honor of being a Post-Doc at the Bioeconomy in Transition Group with Prof. Piergiuseppe Morone. We enjoyed lengthy discussions on the social dimension of a transformation towards a Circular Bioeconomy. One of our questions of interest was, how to scientifically build upon my experience in the Bioeconomy StartUp Ponix System GmbH. The following book chapter is a result of this discussion. Enjoy this open-access read in „The Role of Business in Global Sustainability Transformations“.